Kevin M Klein

Most marketing professionals know the drill all too well - business gets slow, so marketing budgets get cut. In the snap of a finger, you can find yourself in a budget meeting being hacked to pieces by Sr. Management, while your carefully-laid marketing plans vanish before your very eyes. You stammer and stumble, pointing an accusing finger at the VP of Sales and asking why T&E can’t be scaled back instead (”…do we really need eight baseline seats for every home game?”) but to no avail, you’re going to be spending another year making watered-down lemonade from the paltry lemons you’re left with.